Privacy Policy

01 Information We Collect

We collect personal information that you voluntarily provide when you fill out a form on our website, submit information through a Meta Lead Ad on Facebook or Instagram, request a free consultation, or contact us by phone or email. The information we collect may include:

• Your full name
• Your business name
• Your phone number
• Your email address
• The trade or services your business offers (e.g., roofing, construction, concrete)
• Information you choose to share about your business goals or marketing needs

We also automatically collect limited technical information when you visit our website, including your device type, browser, IP address, referring website, and pages viewed. This is used to improve site performance and security.

02 How We Use Your Information

We use the information you provide for the following purposes:

• To respond to your inquiry and schedule a free strategy consultation
• To deliver the services you request, including ad management and lead generation
• To send you relevant follow-up communications about our services by phone, text, or email
• To improve our website, marketing campaigns, and customer experience
• To comply with legal obligations and protect against fraud

We do not sell your personal information to anyone, and we will never share your contact information with unrelated third parties for their own marketing purposes.

03 Meta Lead Ads and Facebook/Instagram

When you submit your information through a lead form on a Facebook or Instagram ad operated by Apex Web Marketing, that information is transferred from Meta (Facebook, Instagram) to us. By submitting your information through a Meta Lead Ad, you acknowledge that we will use the information you provided to contact you about our services as described in this Privacy Policy.

Meta's own collection and use of information is governed by Meta's privacy policy, which is available at facebook.com/privacy/policy.

04 How We Share Your Information

We only share your information with carefully selected third parties that help us run our business. These may include:

• Hosting and website infrastructure providers (such as Netlify) that store and deliver our website
• Email and CRM platforms we use to respond to inquiries and manage client communication
• Analytics and advertising platforms (Meta, Google) for measuring website performance and ad effectiveness
• Professional advisors (such as legal or accounting professionals) when required to operate our business

We may also disclose your information if required by law, court order, or to protect the rights, property, or safety of Apex Web Marketing, our clients, or others.

05 Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies (such as the Meta Pixel) to understand how visitors use our site, measure the effectiveness of our advertising, and improve your experience. These tools may collect:

• Pages you visit and time spent on each page
• Actions you take, such as clicking buttons or submitting forms
• Your approximate location and device type

You can disable cookies in your browser settings at any time. You may also opt out of personalized advertising on Meta platforms through your Facebook ad preferences. Disabling cookies may affect your experience using our website.

06 Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission (HTTPS), secured cloud hosting, and limited employee access to sensitive information.

While we work hard to protect your data, no method of transmission or storage is 100% secure. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately at the details below.

07 Your Rights and Choices

You have the right to:

• Request access to the personal information we hold about you
• Request that we correct or update inaccurate information
• Request that we delete your personal information from our records
• Opt out of marketing communications at any time by replying "STOP" to a text or "unsubscribe" to an email
• Withdraw consent for processing where we rely on consent as the legal basis

To exercise any of these rights, please contact us using the information at the bottom of this page. We will respond to your request within a reasonable timeframe.

08 Children's Privacy

Our services are intended for business owners and are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete the information.

09 Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

10 Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your information, please reach out to us: